Just Jeans opened its first store in Chapel Street, Prahran in December 1970. Founded by the Kimberley family, the name Just Jeans became synonymous with growth denim jeans.

The SpecialtyFashion Group (SFG), was founded in 1993 and listed on the ASX 1998. SFG operates in the Australian and New Zealand retail markets, specializing in women’s clothing.